Freelance Social Media Services

Formulate and devise an overarching social media plan setting goals, identifying audiences and social media channels, and determining how goals will be measured. Social media analysis and testing will help refine the social media strategy and ensure the goals are right for your project needs. Ideally, a social media strategy will be set before a content plan can be created with our social media freelance services.

Sandy social media managers will create, schedule, analyze, and engage with your social media content to help meet and exceed your social media goals. They work with account managers to communicate inefficiencies, challenge the status quo, and streamline work for the team. We will be the #1 advocate for your brand engaging in dialogue and answering questions improving social engagement and brand awareness.

The social media content plan will drive content direction and content production to determine social content needs. Sandy designers, copywriters, and social media managers will work collaboratively to create and curate content across social media platforms (Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok), content types (text, image, stories, video, audio, live), and creative requirements (horizontal, square, vertical). We will review to make sure that content is consistent with the brand image.

Once the social media strategy has been set a content plan can be created to identify the content direction, content production, and content cadence to meet social media requirements. The plan will formulate the content tactics and content themes that will be used to get the key brand message across to the core audience.

Copywriters will create and draft compelling social copy in a clear, concise, and cohesive voice that communicates the brand message. Our copywriters keep a close eye to critical details such as formatting (typeface), character limits, and audience/channel targeting that can make a big difference in engagement, follower growth, and web traffic.

Like the quick pace of social media we are ready to respond to comments quickly and efficiently monitoring community response and notifying you of any impact on brand reputation. It’s critical in today’s climate that brands monitor social comments closely and craft responses that are clear, concise, and empathetic. Our community managers keep a close eye on social responses, respond quickly when needed, and inform you of critical issues identified.