Freelance Media Services

A media strategic plan is formulated to set up your media goals, identify the core audience and channels used, build the media budget, and determine how goals will be measured. This document can be used to drive campaign and launch planning, social media strategy, and account management.

A launch plan will be crafted to build positioning and messaging identifying the core campaign message. Channel selection, content types, and media tactics will be identified using a production launch schedule for creating, managing, and publishing content. We will work closely with the Sandy brand and creative teams to create buzz around the product launch ensuring content is engaging, appealing, and compelling.

A strategic marketing plan will lay the overall framework to manage your marketing activities. This will include everything from media planning and buying, audience targeting and positioning, to a promotions and distribution approach. Media, social media, creative, and brand teams work collaboratively to build this planning document across services.

Once the media strategic plan has been set, this document will be converted into a brief and media trafficking document to manage all media planning and buying. Account managers will communicate and manage all advertising efforts making campaign media optimizations to maximize reach and budget.

Our freelance and remote media team can create and manage advertising placements on publisher networks. Whether it’s a banner, image ad, or text ad we will help you place display ads or native ads using site placement advertising, contextual advertising, or remarketing. Ads can be created in customizable ad sizes and across various sites and platforms (Google Display Network, Facebook).

Automate the buying and selling of digital advertising streamlining your efforts on one software platform. We can help you set up your automated digital campaigns improving efficiency and transparency for the advertiser and publisher. Digital channels can be automated across many types including display, mobile, video, and social media.

Need data to confirm and understand your audience target? Our freelance and remote team of strategists and analysts can provide market research into your industry, competitors, and product offerings. Target market research can help drive strategic plans, launch planning, and campaign management by identifying and validating your core audience and providing market opportunities.

We will help you manage all your campaign activities from campaign planning to launch rollout. Every campaign will have a campaign plan detailing the goals and objectives, audience and channels, media tactics, and measurement strategy. Recommendations and refinements will be provided throughout the campaign delivering a campaign wrap report with opportunities for improvement at its conclusion.

Using keyword research and SEO analysis our media team can create, build, and manage paid search ads. Account managers will work closely with you identifying paid search goals, audiences, keywords, and measurement metrics. We can draft copy for your search ads and manage your campaign optimization with campaign set-up, landing page development, and AB testing to drive click through rates and web traffic.

Do you need help attracting new business and marketing leads? We’ll create and build a lead generation campaign, identify your target audience, build landing pages and forms, and integrate and test technology. Testing and refinement is critical in lead acquisition campaigns to improve web traffic, make campaign optimizations, and ultimately increase marketing leads.

Keyword research is the foundation of search engine optimization identifying long-tail keywords that people use to find a topic or brand through organic search. Keywords with the best opportunity should be prioritized and mapped to relevant content (website, blog, social media). Our freelance and remote media team is familiar with the Google search ranking factors and will provide recommendations to improve your search ranking.